Project Description

Client New York Hall of Science
Service PR Strategy and Video Production

The country’s top interactive science museum, NYSCI, wanted national media coverage for their exhibit of Gingerbread Lane, the Guinness World Records Holder for the largest gingerbread village.

We worked with the media team to craft a quirky conceptual video and media package, profiling the exhibit’s creator and the many amazing facts and figures of the exhibit. The video was featured in multiple online articles – including in-depth coverage in USA Today, ABC News and Conde Naste.