Project Description

Client American Institute of Physics (AIP)
Service Video Production + Social Amplification

The national physics organization wanted to create content that would reach a younger millennial audience. While their media outlet – Inside Science – boasted several successful motion graphics-style explainer videos, they wanted a piece with a more personal and conversational tone. We worked with AIP’s in-house communications team to produce ‘The Physics of Butterfly Flight’ – a combination of on-screen talking head, science demonstration and stock footage – which also featured Jayde Lovell as the presenter. The video is among Inside Science’s top-ranking, and it also gained significant coverage in mainstream media – appearing in Scientific American and Business Insider.