After studying neuroscience as an undergraduate, then earning a Master degree in science communications with University of Melbourne, Jayde was recruited as Vice President of Digital for Weber Shandwick, the world’s largest PR agency. After seeing how easily science could be misused for profits she decided to change course.
Her first major move was to New York City where she founded ReAgency, a science public relations firm with a vision to work exclusively with science and information-based clients. In just two years she has built a client list that includes the Tyler Prize for Environmental Science, NASA, Academic Ventures Exchange, and the American Institute of Physics.
Jayde was named in Anthill’s ’30 Under 30″, has appeared with President Obama at SxSW in Austin, Texas, presented on science marketing at NYU & Yale, has given speeches to Google and YouTube, and hosted live TV at Harvard University. She is also the founding co-partner of Story Circles Narrative Training along with Dr. Randy Olson, author of three books on science communication. Their clients include USDA, the National Park Service, US Fish and Wildlife Service, Genentech and Roche Pharmaceuticals.